![How to Define Your Organization's Values or: What Happens When Carl Jung Joins the Marketing Department | Kalamuna How to Define Your Organization's Values or: What Happens When Carl Jung Joins the Marketing Department | Kalamuna](https://www.kalamuna.com/sites/default/files/styles/large/public/2022-02/Brand%20Archetypes%20Wheel%20Sm1.jpg?itok=RilYQ4gb)
How to Define Your Organization's Values or: What Happens When Carl Jung Joins the Marketing Department | Kalamuna
ebaqdesign - The hero archetype is definitely one of the most highly represented archetypes and personalities when it comes to branding. Examples of brands that use the hero archetype in their messaging:
![Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/cb57b18457df1ce133162a886bc9cd6affd2d8e3/7-Figure3-1.png)