Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Nike on how setting an 'audacious goal' helped the brand work differently
Nike's Breaking2 marathon attempt sets a new fastest marathon but missed two hours by 25 seconds | WIRED UK
3 Business Lessons from NIKE Breaking2: 2) Marketing & Communication
How Nike attempted Breaking2
Nike is livestreaming an attempt to run a sub-2 hour marathon | Engadget
How technology trying to break 2-hour marathon barrier! - Inside Sport India
The Drum | Nike's Breaking2 – Marketing Stunt Or Sporting History? Only Time Will Tell
Athletes wear custom-engineered Nike trainers in attempt to break two-hour marathon barrier
Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch
Breaking2.オンラインストア (通販サイト)
Athletes wear custom-engineered Nike trainers in attempt to break two-hour marathon barrier
Breaking2.オンラインストア (通販サイト)
Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent
Breaking2.オンラインストア (通販サイト)
Nike Unveils Shoe Designed to Run a Sub-2-Hour Marathon
Two-Hour Marathon | What Does It Take to Run a 2-Hour Marathon?
Athletes wear custom-engineered Nike trainers in attempt to break two-hour marathon barrier
Nike, Adidas paving the way in race to break 2-hour marathon record | The Star
Athletes wear custom-engineered Nike trainers in attempt to break two-hour marathon barrier
Breaking2.オンラインストア (通販サイト)
Athletes wear custom-engineered Nike trainers in attempt to break two-hour marathon barrier
STREAM: Nike's Breaking2 sub-two-hour marathon attempt - Canadian Running Magazine
An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World
Breaking2: high-tech shoe for Nike's bid to break the two-hour marathon | Running | The Guardian
